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Gautam, B., Danuwar, R.K., Dhakal, A. and Baral, D.K. 2023. Interplay of Brand Equity, Customer Satisfaction and Brand Loyalty: An Application of Cognitive Dissonance Theory among Male Shoe Customers in Nepal. Quest Journal of Management and Social Sciences. 5, 2 (Dec. 2023), 258–274. DOI:https://doi.org/10.3126/qjmss.v5i2.60971.