KARKI, Prakash. Gen Z and Millennials Behavioural Intention towards Mobile Social Media Advertising in Kathmandu Valley. Quest Journal of Management and Social Sciences, [S. l.], v. 8, n. 1, p. 163–185, 2026. DOI: 10.3126/qjmss.v8i1.91923. Disponível em: https://www.nepjol.info/index.php/qjmss/article/view/91923. Acesso em: 9 may. 2026.