GUPTA, Nikesh Kumar; ADHIKARI, Kabita. Assessing the Effectiveness of Loyalty Programs on Consumers’ Buying Behavior: Evidence from Kathmandu Valley. Quest Journal of Management and Social Sciences, [S. l.], v. 8, n. 1, p. 203–217, 2026. DOI: 10.3126/qjmss.v8i1.91926. Disponível em: https://www.nepjol.info/index.php/qjmss/article/view/91926. Acesso em: 9 may. 2026.