GAUTAM, B.; DANUWAR, R. K.; DHAKAL, A.; BARAL, D. K. Interplay of Brand Equity, Customer Satisfaction and Brand Loyalty: An Application of Cognitive Dissonance Theory among Male Shoe Customers in Nepal. Quest Journal of Management and Social Sciences, [S. l.], v. 5, n. 2, p. 258–274, 2023. DOI: 10.3126/qjmss.v5i2.60971. Disponível em: https://www.nepjol.info/index.php/qjmss/article/view/60971. Acesso em: 15 may. 2024.