“Digital Influencer Marketing: How Message Credibility and Media Credibility Affect Trust and Urge to Buy among Customers in Kathmandu Valley?” (2024) SAIM Journal of Social Science and Technology, 1(1), pp. 13–25. Available at: https://www.nepjol.info/index.php/sjsst/article/view/72507 (Accessed: 18 July 2026).