New Consumer Products Branding, Packaging and Labeling in Nepal

Authors

  • Bed Nath Sharma Faculty of Management

DOI:

https://doi.org/10.3126/jnbs.v5i1.2081

Keywords:

Product identification, Promotion, Protection, Information, Consumer satisfaction

Abstract

This paper focuses on existing practice of branding, packaging and labeling of new products in consumer product manufacturing units. Product identification is not possible without brand name. Protection of product is also equally important to provide quality product for consumer satisfaction. Information regarding the product such as: ingredents, guidelines to use, price, produced and expiry date etc. are also concerned subject of the potential buyer. All these aspects have to be considered for effective promotion of product. It is useful for immediate introduction and recovery in the market by a new product.

Key words: Product identification, promotion, protection, information, consumer satisfaction

The Journal of Nepalese Business Studies Vol. V, No. 1, 2008, December Page: 16-24

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Author Biography

Bed Nath Sharma, Faculty of Management

Professor, Prithivi Narayan Campus Faculty of Management Tribhuvan University Pokhara, Nepal

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Published

2009-07-26

How to Cite

Sharma, B. N. (2009). New Consumer Products Branding, Packaging and Labeling in Nepal. Journal of Nepalese Business Studies, 5(1), 16–23. https://doi.org/10.3126/jnbs.v5i1.2081

Issue

Vol. 5 No. 1 (2008)

Section

Articles

License

This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.