Factors Influencing Consumer Adoption of Online Banking in Nepal

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DOI:

https://doi.org/10.3126/jnbs.v16i1.62386

Keywords:

Online banking, technology acceptance model, trust, government support, transaction security

Abstract

This research examined the factors influencing consumer adoption of internet banking in Nepal, using the Technology Acceptance Model (TAM) and incorporating trust and government support as additional variables. It presents a comprehensive study focused on Nepal, with data collected through a survey method from 233 participants and analyzed through multiple regressions. The results demonstrated that the perceived usefulness and ease of use significantly impact customers' intentions to embrace online banking services. However, trust and government support had no significant impact. The insights from this study can aid banks in developing effective approaches to encourage the adoption of online banking in Nepal and potentially serve as a model for other developing nations in the e-commerce and internet banking domains.

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Author Biographies

Phul Prasad Subedi, Central Department of Management, Tribhuvan University

Assistant Professor and PhD Scholar

Amita Tamang, Freelance Researcher

Freelance Researcher

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Published

2023-12-31

How to Cite

Subedi, P. P., & Tamang, A. (2023). Factors Influencing Consumer Adoption of Online Banking in Nepal. Journal of Nepalese Business Studies, 16(1), 99–111. https://doi.org/10.3126/jnbs.v16i1.62386

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Articles