Influence of Financial Knowledge and Attitude on Financial Behavior of Working Women: Financial Self-Efficacy as a Mediator

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Keywords:

Financial attitude, financial behavior, financial knowledge, financial self-efficacy, working women

Abstract

Grounded on the Theory of Planned Behavior (TPB) and the Self-efficacy Theory, this study examines the influence of financial knowledge (FK), financial attitude (FA), and financial self-efficacy (FSE) on the financial behavior (FB) of working women through the mediating role of FSE in this relationship. Using the purposive sampling technique, data were collected from 309 working women working in different sectors. Data were analyzed using Smart PLS 4.0v. The findings revealed that FK did not support FB, whereas the FA and FB relationship was supported. Similarly, the relationship between FSE and FB was supported as well, and the mediating role of FSE was established in the relationship between FA and FB. FA and FSE emerged as significant predictors of FB of women, indicating the importance of psychological and motivational factors in shaping financial decisions. Policymakers and financial institutions should design targeted interventions that combine knowledge dissemination with confidence-building strategies.

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Author Biographies

Kripa Kunwar, Pokhara University, Nepal

Kripa Kunwar is an Assistant Professor at the School of Business, Faculty of Management Studies, Pokhara University, Nepal. She is a PhD research scholar and is currently pursuing her PhD from the Faculty of Management Studies, Pokhara University. Her research interests include Corporate Governance, Behavioral Finance, and Corporate Sustainability. She has around 15 years of teaching experience in higher education.

Surya Bahadur G. C., Pokhara University, Nepal

Surya Bahadur G. C. is an Associate Professor at the School of Business, Faculty of Management Studies, Pokhara University, Nepal. He earned his Ph.D. in the field of corporate governance in 2016. He has around 20 years of teaching experience in higher education. With a robust academic background, he has been actively engaged in research, with notable publications in national and international journals. His research interests include Corporate Governance, Social Entrepreneurship, and Financial Systems.

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Published

2025-12-31

How to Cite

Kunwar, K., & G. C., S. B. (2025). Influence of Financial Knowledge and Attitude on Financial Behavior of Working Women: Financial Self-Efficacy as a Mediator. Interdisciplinary Journal of Innovation in Nepalese Academia, 4(2), 58–81. Retrieved from https://www.nepjol.info/index.php/idjina/article/view/88783

Issue

Vol. 4 No. 2 (2025)

Section

Part I: Management, Social & Computer Science

License

Creative Commons License

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