Vol. 10 No. 1 (2025)

Cover JBSSR

Published: 2025-06-23

Editorial

Artificial Intelligence and the Transformation of the Nepalese Business Environment

Arhan Sthapit, Rashesh Vaidya
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Articles

Financial Knowledge and Risky Investment Behaviour: Insights from Nepalese Stock Market Investors

Surya Bahadur Rana, Rishi Raj Gautam

1-12
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Performance Management and Operational Efficiency in Universities in Kenya: A Moderating Effect of Corporate Culture

Monica Ng’ang’a, Peter K’Obonyo, Florence Muindi, Margaret Kariuki

13-27
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Impact of Financial Literacy and Cognitive Biases on Individual Investment Decisions in Nepalese Stock Market

Ramesh Dahal, Pravat Uprety

29-47
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Spending Behaviour of Gen Z Consumers in the Use of Digital Payment Systems

Koshish Jung Lamichhane

49-64
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Determinants of Financial Management Behaviour among University Students in Kathmandu Valley

Gaurab Wagle, Utsab Pokharel

65-84
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Work Life Balance and Job Satisfaction among Employees in Nepalese Commercial Banks

Resham Raj Pathak, Mahananda Chalise, Jeetendra Dangol

85-100
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Stock Market Awareness among Female Investors: A Study in Pokhara, Nepal

Bharat Ram Dhungana, Nisha Giri, Deepak Ojha, Deepesh Ranabhat, Keshav Lamichhane, Sujana Acharya

101-113
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The Effect of External CSR on Customer Loyalty in Nepalese Banking Sector: Mediating Roles of Reputation, Satisfaction, and Trust

Ranjana Kumari Danuwar, Bal Ram Chapagain, Surendra Mahato, Udaya Raj Paudel

115-140
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Adoption of E-Learning among Employees in Nepalese Commercial Banks of the Kathmandu Valley

Rajak Bishwokarma, Sujan Chaulagain, Sita Acharya

141-160
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Assessing the Influence of Social Media Advertising on Purchase Intentions among Restaurant Consumers in Kathmandu

Shubhanjan Paudel, Prem Raj Adhikari

161-175
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