Vol. 1 No. 2 (2016)

Articles

• Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

  Anij Taludhar

  135-152

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• Determinants of Value Chain Analysis of Solar Photovoltaic Industry in Kathmandu Valley

  Anita Rizal

  153-168

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• Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

  Nisha Sharma Adhikari

  169-184

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• Factors Affecting Brand Preference of Scooters among Women Consumers in Kathmandu Valley

  Riya Malla

  185-200

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• Promotional Efforts of Pharmaceutical Industries on Prescribing Pattern of Antibiotics among Medical Doctors in Nepal

  Prabhat Ranjan Napit

  201-214

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• Study on Impulsive Buying Behavior among Consumers in Supermarket in Kathmandu Valley

  Vidha Pradhan

  215-233

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