Effects of Website Attributes on Customer Satisfaction in Nepalese E-Tailing Business
Keywords:Website Attributes, Website Security, Website Response, Customer Satisfaction, E-Tailing
The study aims to investigate the effects of website attributes factor on customer satisfaction in e-tailing business of Nepal. The study identified that the website attributed to motivate e-consumers to shop online. The study argues that website security and website response has positive significant effect on customer satisfaction in Nepalese e-tailing business whereas there is no significant effect between the website structure, website personalization and website adequacy with customer satisfaction in Nepalese e-tailing business.
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