Effects of Website Attributes on Customer Satisfaction in Nepalese E-Tailing Business

Authors

  • Dibas Gaudel MBA Student, Global College International, Mid-Baneshwor, Nepal
  • Ousanee Sawagvudcharee Faculty, School of Management, Shinawatra University, Thailand

DOI:

https://doi.org/10.3126/njmsr.v2i1.36850

Keywords:

Website Attributes, Website Security, Website Response, Customer Satisfaction, E-Tailing

Abstract

The study aims to investigate the effects of website attributes factor on customer satisfaction in e-tailing business of Nepal. The study identified that the website attributed to motivate e-consumers to shop online. The study argues that website security and website response has positive significant effect on customer satisfaction in Nepalese e-tailing business whereas there is no significant effect between the website structure, website personalization and website adequacy with customer satisfaction in Nepalese e-tailing business.

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Published

2019-01-31

How to Cite

Gaudel, D., & Sawagvudcharee, O. (2019). Effects of Website Attributes on Customer Satisfaction in Nepalese E-Tailing Business. Nepalese Journal of Management Science and Research, 2(1), 11–20. https://doi.org/10.3126/njmsr.v2i1.36850

Issue

Section

Original Articles