Vol. 8 No. 1 (2025)

Cover NJMSR

Published: 2025-05-15

Editorial

Editorial Vol.8 Iss.1

Dev Raj Paneru
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Original Articles

Eliciting Circular Economy Performance Via Zero Waste Practices, Supply Chain Collaboration, and Circular Economy Entrepreneurship: A Network Theory Perspective.

Anita Rijal

1-19
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A Study on Accounting Software Used by Accountants in Various Organization

Ansari Sana Farheen, Sunita Tidke

20-39
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Beyond Technology: Investigating the Impact Of Phishing Emails on Human Behavior and Decision-Making in Educational Institutions

Bhim Chandra Gautam, Sudan Jha

40-54
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A Study on The Influence of Role Conflict, Role Ambiguity, and Role Overload on The Prevalence of Job Stress among Female Employees in Nepalese Commercial Banks

Gaurav Ojha

55-75
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A Study of the Effectiveness of Online Marketing to Enhance Product Awareness (From the Perspective of Integrated Marketing Communication)

Jeevan Limbu, Sujan Raja Shrestha

76-96
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Study of Customer Attitude towards Online Banking Services

Laxmi Pant, Divya Pant, Abhishek Ravva, Santosh Pant, Puspa Ojha

97-114
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Empowering Digital Transformation through AI, Big Data and Cloud Computing in Ethical Way for Electronic Health Record Management

Manjunatha B.V., Manish Kumar

115-125
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Technological Mediation and AI for Agility in Hospitality and Tourism: A Sociological Analysis through the Lens of Structuration and Network Theory

Nidhi Dinker, Neelu Rawat

126-143
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Sustainable Innovation and Resilience in Management: The Interplay Between AI, ICTs, and Green Entrepreneurship in the Digital Age

Raghvendra, Tulika Saxena, Mahima Karki, Jag Pravesh, Bipin Chauhan

144-164
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Factors Leading to Students’ Satisfaction in Higher Learning Institutions in Nepal

Rheet Rijal

165-184
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Impact of Workforce Diversity towards Organizational Performance: A Moderating Role of Organizational Nature

Roshan Thapa, Pratima Adhikari, Pramod Raj Upadhyay

185-204
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Digital Marketing’s Influence on Gen Z’s Choice of Academic Institutions in Nepal

Sameer Kharel

205-223
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Financing Constraints of Nepalese Small and Medium Enterprises

Shreya Joshi

224-246
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