Vol. 9 No. 1 (2026)

Cover NJMSR

Published: 2026-03-31

Editorial

Integrating Artificial Intelligence in the Workplace: An Instructional Design Perspective

Jiwak Raj Bajracharya
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Original Articles

A Theoretical Study of AI-Driven Socio-Economic Challenges for Generation Z from the Perspective of Nepal, and the Global South

Rajendra Ojha

1-33
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Artificial Intelligence and the Transformation of Sustainable Rural Consumers’ Buying Behaviour: A Study in Andhra Pradesh, India

Margani Somasekhara

34-51
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Artificial Intelligence and Its Misuse in Crime: Emerging Legal and Ethical Concerns in the Digital Age

Subash Acharya

52-76
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AI Driven Quality Assurance: A Study using Factor Analysis from the Nepalese IT Industry

Rusha Thapa

77-97
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Reimagining Accessibility for Deaf Youth Through Multimedia Education Across South and South Asia

Sangeet Kayastha, Nishant Kumar, Safalta Maharjan, Anju (Awnu) Shrestha

98-109
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Effectiveness of Digital Tool Features on Student Learning Outcomes in Nepalese Higher Education Institutions

Pratik Sharma

110-129
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SME Financing Constraints: Evidence from Survey of Retail Firms in Nepal

Avishek Bhandari, Nrip Bahandur Kunwar

130-155
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Role of Tangible Reward and Intangible Reward on Millennials’ Job-Hopping Behavior in Kathmandu Valley

Nistha Poudel, Aarati Ojha

156-176
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Role of AI in the Banking Sector: A Study with Reference to Pre and Post Implementation of AI

Sushmita Paul, Yarso Awungshi

177-198
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Effectiveness of Athlete Endorsements in Enhancing Brand Awareness: Insights from Nepal

Pragyan Pokhrel

199-221
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SMEs' Sustainability in Kailali and Kanchanpur District of Nepal

Avishek Bhandari, Nrip Bahandur Kunwar, Puja Kandel

222-251
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Future-Ready Finance: Building AI and Machine Learning Competencies among Financial Professionals

Venkataramanaiah Malepati, C. Mangala Gowri, G. Ranganatham, B. Suneetha

252-271
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Human Attrition in Information Technology (IT)

K. Yasmin, Abdul Mazhar R

272-302
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