Generic competitive strategies on organizational performance in Nepalese Commercial Banks

Authors

  • Jitendra Pd. Upadhyay Nepal Commerce Campus, T. U.
  • Pitri Raj Adhikari Shanker Dev Campus, T. U.

DOI:

https://doi.org/10.3126/pravaha.v25i1.31937

Keywords:

Organizational performance, Cost leadership, Differentiation, Focus, Core competency, Size

Abstract

This paper attempts to examine the impact of generic competitive strategy on organizational performance in Nepalese commercial banks. It has employed descriptive and causal comparative research design to estimate the relationship between dependent variable (organizational performance) with independent variables (differentiation strategy, cost leadership strategy, focus strategy, organization’s core competency and bank size). Data has been collected from 384respondents by using structured questionnaire. The multiple regression model has been used to test the relationship. It is found that organizational performance of banks is influenced by cost leadership, differentiation, focus, organization ‘score competency and bank size.

Downloads

Download data is not yet available.
Abstract
118
pdf
230

Author Biographies

Jitendra Pd. Upadhyay, Nepal Commerce Campus, T. U.

Associate Professor

Pitri Raj Adhikari, Shanker Dev Campus, T. U.

Lecturer

Downloads

Published

2020-10-11

How to Cite

Upadhyay, J. P., & Adhikari, P. R. (2020). Generic competitive strategies on organizational performance in Nepalese Commercial Banks. Pravaha, 25(1), 87–94. https://doi.org/10.3126/pravaha.v25i1.31937

Issue

Section

Articles