Sadharanikaran Model vs Mathematical Model: Analyzing their Relevance in Context of Social Media

  • Priya Shaw Department of Media and Communication, Centurion University of Technology and Management, Nepal
Keywords: Sadharanikaran Model of Communication, Mathematical Model of Communication, Social Media

Abstract

The communication process varies according to cultural, political, economic, social, psychological, socio-economic factors from one country to another. The term ‘communication’, however, has been accepted globally though the pattern of communication differs from one society to another. Communication scientists have tried to define communication in a particular context of a particular society. In this study, therefore, Sadharanikaran model from the Eastern perspective and Shannon and Weaver model from the Western perspective have been chosen to study the difference in the pattern of communication. The elements of the models have been studied along with the context of technological communication with particular reference to social media such as Facebook, WhatsApp and Skype.

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Author Biography

Priya Shaw, Department of Media and Communication, Centurion University of Technology and Management, Nepal

Assistant Professor

Published
2019-12-31
How to Cite
Shaw, P. (2019). Sadharanikaran Model vs Mathematical Model: Analyzing their Relevance in Context of Social Media. Bodhi: An Interdisciplinary Journal, 7, 105-126. https://doi.org/10.3126/bodhi.v7i0.27906
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Articles