Green Marketing and Environment

  • Bed Nath Sharma Janapriya Multiple Campus, Nepal
Keywords: Consumer, environ mental safety, green marketing, strategy, sustainable development

Abstract

Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.

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Author Biography

Bed Nath Sharma, Janapriya Multiple Campus, Nepal

Professor of Management

Published
2018-12-31
How to Cite
Sharma, B. (2018). Green Marketing and Environment. Janapriya Journal of Interdisciplinary Studies, 7(1), 95-99. https://doi.org/10.3126/jjis.v7i1.23055
Section
Review Article