Green Marketing and Environment

Authors

  • Bed Nath Sharma Janapriya Multiple Campus, Nepal

DOI:

https://doi.org/10.3126/jjis.v7i1.23055

Keywords:

Consumer, environ mental safety, green marketing, strategy, sustainable development

Abstract

Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.

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Author Biography

Bed Nath Sharma, Janapriya Multiple Campus, Nepal

Professor of Management

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Published

2018-12-31

How to Cite

Sharma, B. N. (2018). Green Marketing and Environment. Janapriya Journal of Interdisciplinary Studies, 7(1), 95–99. https://doi.org/10.3126/jjis.v7i1.23055

Issue

Section

Review Article