Impact of TV Commercials on Persuasive Speech: A Critical Review

  • Minowara Begum
Keywords: TV commercials, Authentic materials, Persuasive speech, Impact


With the growth of global economy, TV commercials not only have added a new dimension to the communication process throughout the world, but also have been widely recognized as authentic materials that can be beneficial to the need-based learners. This paper attempts to analyze the performance of two groups of students’ persuasive speech presentations, one in the traditional mode and the other was with TV commercials to examine the impact of using TV commercials in the language classroom. This paper includes the result of a survey conducted on the students of Stamford University Bangladesh. It also discusses the limitations of using TV commercials in the context of learning EFL (English as Foreign Language)/ESL (English as Second Language), particularly in Bangladesh.


Journal of NELTA, Vol 19 No. 1-2, December 2014: 32-46


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Author Biography

Minowara Begum

Minowara Begum is a Lecturer in the Department of English at Stamford University Bangladesh.She completed B.A. (Hons) and M.A. in Applied Linguistics and English Language Teaching (ELT) from the University of Dhaka. Her areas of interest include English language Teaching (ELT), Technology and ELT, Discourse Analysis and Material Development.

How to Cite
Begum, M. (2015). Impact of TV Commercials on Persuasive Speech: A Critical Review. Journal of NELTA, 19(1-2), 32-46.