Assessing the Relationship between Social Media and Sustainable Tourism: A Review
Keywords:Hospitality sector, lodging Industry, social media marketing, sustainable tourism
Achieving sustainability is a primary agenda of developing countries for Vision 2030. On the other hand, technological advancement appears to be a catalyst for achieving those goals. Similarly, the role of social media cannot be ignored while reviewing the impact of tech advancement on our social well-being. This research study evaluates the nexus between different factors of sustainable tourism. It focuses on tourism resources, i.e., natural, artificial, renewable, and non-renewable. Government participation is responsible for optimising economic benefits; while preserving social, cultural, and ecological features. The researcher analyses different social media in India to assess the significance of Responsible/ Sustainable Tourism. This research paper will help the tourists to suggest the various platforms of social media and its importance related to tourism.
How to Cite
This work is licensed under a Creative Commons Attribution 4.0 International License.