Assessing the Relationship between Social Media and Sustainable Tourism: A Review

Authors

DOI:

https://doi.org/10.3126/njhtm.v4i1.53322

Keywords:

Hospitality sector, lodging Industry, social media marketing, sustainable tourism

Abstract

Achieving sustainability is a primary agenda of developing countries for Vision 2030. On the other hand, technological advancement appears to be a catalyst for achieving those goals. Similarly, the role of social media cannot be ignored while reviewing the impact of tech advancement on our social well-being. This research study evaluates the nexus between different factors of sustainable tourism. It focuses on tourism resources, i.e., natural, artificial, renewable, and non-renewable. Government participation is responsible for optimising economic benefits; while preserving social, cultural, and ecological features. The researcher analyses different social media in India to assess the significance of Responsible/ Sustainable Tourism. This research paper will help the tourists to suggest the various platforms of social media and its importance related to tourism.

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Author Biographies

Rekha Maitra, Goenka Educational Institution, India

Post Graduate Teacher, GD Goenka Educational Institution, New Delhi: Orcid ID - 0000-0001-92931969

Ranjeeta Tripathi, Amity University, India

Asst. Professor, Amity University, Lucknow: Orcid ID - 0000-0003-4914-9001

Amit Kumar, Central University of Haryana, India

Asst. Professor, Central University of Haryana, Sonipat, Haryana: Orcid ID - 0000-0002-6915-5495. Dr Kumar can be contacted at ak.amitmathur@gmail.com

Dharna Shukla, Amity University, India

Asst. Professor, Amity University, Lucknow: Orcid ID- 0000-0001-5857–2130

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Published

2023-03-22

How to Cite

Maitra, R., Tripathi, R., Kumar, A., & Shukla, D. (2023). Assessing the Relationship between Social Media and Sustainable Tourism: A Review. Nepalese Journal of Hospitality and Tourism Management, 4(1), 73–84. https://doi.org/10.3126/njhtm.v4i1.53322

Issue

Section

Review Note