How Do Online Food Delivery Apps Work? An Analytical Insight

Abstract

Online Food Delivery (OFD) apps have transformed the food industry by leveraging digital platforms to connect restaurants, delivery personnel, and consumers. This study explores the operational mechanisms of OFD apps, focusing on recommendation algorithms (collaborative and content-based filtering), real-time logistics, and user experience optimisation. The rise of such platforms, accelerated by smartphone penetration and pandemic-driven demand, has reshaped consumer behaviour while introducing challenges like manual order errors and delivery inefficiencies. Using a structured analysis, this paper examines the technical and functional aspects of OFD apps, highlighting their impact on restaurants, customers, and market dynamics. The paper adopted system flow chart to illustrate how the online food delivery apps work. Key findings suggest that AI-driven personalisation, efficient routing, and secure payment systems enhance service reliability. However, regulatory oversight and sustainability measures remain critical for long-term growth. The study provides insights for businesses, policymakers, and researchers on optimising OFD ecosystems.