An Analytical Study of COVID-19 Impacts on Consumer Buying Behaviors for FMCG products in India

Authors

  • Soma Sekhara Faculty and Admin Incharge, DES's Fergusson Centre for Higher Learning, Tirupati, Andhra Pradesh

Keywords:

Consumer Behavior, Covid-19, FMCGs, Food & Beverages, Households, Pandemic

Abstract

The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post-covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products - food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19.

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Published

2023-12-31

How to Cite

Sekhara, S. (2023). An Analytical Study of COVID-19 Impacts on Consumer Buying Behaviors for FMCG products in India. Nepalese Journal of Management Science and Research, 6(1), 107–120. Retrieved from https://www.nepjol.info/index.php/njmsr/article/view/93106

Issue

Vol. 6 No. 1 (2023)

Section

Original Articles

License

Creative Commons License

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