Apex Journal of Business and Management

The Apex Journal of Business and Management is published by Apex College, Mid-Baneshwor, Kathmandu, Nepal. It is an academic, not for profit, peer reviewed journal of business and social sciences across managerial disciplines.

Current Issue

Vol. 5 No. 1 (2026)

Cover AJBM

Published: 2026-05-07

Editorial

Basic Information of the Journal

Apex College

i–vi
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Patent Publication: Impact of Social Media Influencers on Beauty and Cosmetic Brands in India and Nepal

Anjay Kumar Mishra, Shila Mishra, Tara Prasad Gautam, Mahananda Chalise

1–8
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Articles

An Empirical Study of Factors Influencing Fintech Adoption in Nepal

Sushan Tamang

9–22
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Beyond the Degree: A Reflective Practitioner Perspective on Management Education and Organizational Practice in Madhesh Province

Dipesh Kumar Karn

23–33
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Data-Driven Customer Relationship Management and Service Quality Outcomes: A Machine Learning Perspective on Competitive Advantage in the Hotel Industry

Bijaya Bikram Shah

35–47
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From Hashtags to Economic Shock: Digital Mobilization & Business Disruption during Nepal’s Gen-Z Protest

Subekshya K.C.

49–61
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Impact of Systematic Investment Plans on Retail Investor Wealth Creation: Evidence from Indian Mutual Funds

P. V. Prabha, P. Radha

63–70
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Multivariate Modeling for Accurate Prediction of Consumer Preferences in Global Retail Markets

M. Vasuki, Mbonigaba Celestin, A. Dinesh Kumar, S. Riyasdeen

71–86
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Occupational Stress and Its Effect on Job Performance: The Moderating Role of Age, Gender, and Position Among Bank Employees in Nepal

Sandip Bhatt, Sandip Basnet, Sunil Karkee

87–101
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Responsible Governance of Generative AI in Higher Education: Integrating Ethics, Policy, and the REM Framework

Yugal Shrestha

103–113
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The Interconnection of Investor Cognition, Financial Literacy, and Neuroplasticity in Shaping Investment Choices in Nepal: A Study of Nepalese Investors

Kumari Anjali Gupta

115–127
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The Synergistic Impact of Leadership and Emotional Intelligence on Employee Performance: Evidence from Nepal

Ashish Thapa

129–141
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